![]() They were both graduates of the Cornell University course in hotel administration, and they also saw the potential of assembly-line fast food. The same year that Ray Kroc visited the original McDonald's, James McLamore and David Edgerton visited as well. In a way, Burger King was an outgrowth of McDonald's. By 1961, Kroc bought out the McDonald brothers and opened a training facility called Hamburger University in Illinois. They do and Kroc opened his first outlet in Des Plaines, Illinois, a suburb of Chicago.īy 1958, the company sold its 100 millionth hamburger. He asks the brothers to allow him to franchise McDonald's outside of California. Kroc was selling the Multimixer a machine that could mix five shakes at a time when he became fascinated with the Speedee system. It's significant that McDonald's concentrated on milkshakes because that brought Ray Kroc to McDonalds in 1954. With success, the brothers franchised their enterprise and had eight restaurants open by the early 50s. The burgers sold for 15-cents, about half of what a burger cost at regular diners of the time. They also streamlined their menu to hamburgers, milkshakes and french fries. This was a streamlined assembly line for food. ![]() So, they closed down their restaurant for several months and developed their "Speedee Service System" of food preparation. They also sensed that teens and families alike were interested in eating quickly. In 1940, The brothers figured out that almost all of their profits were coming the sale of hamburgers. ![]() Teens drove up, placed their order with the carhops and were served on trays that hooked onto rolled down windows. They catered to young affluent people who were part of the emerging California car culture. At first, they offered 25 different items served by carhops. ![]() The first McDonald's restaurant was actually a barbecue joint that opened in 1940 by brothers Dick and Maurice (Mac) McDonald along Route 66 in San Bernardino, California. In the 1950s and 60s, fast food chains epitomized by McDonald's revolutionized the restaurant industry and changed farming and food distribution businesses. ![]()
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